How trademark registration works
From a first clearance search to a registered trademark — and keeping it protected afterwards — here is the end-to-end process, step by step. One team handles every stage across the EU and 15 national offices.
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01
Clear your brand
Order a clearance search so you file knowing the real risk of identical and similar earlier marks — not after a refusal or opposition.
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02
Choose your route
Decide between a single EU trademark covering all 27 EU countries and national filings in the markets that matter. We recommend the most cost-effective mix.
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03
Prepare and file
We confirm the applicant, classify and word your goods and services, and file the application with the relevant office.
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04
Examination
The office checks the application against its rules. If it raises an objection (an office action), we assess the grounds and respond.
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05
Publication and opposition
Accepted applications are published, opening a window in which third parties can oppose. Watching helps you spot conflicts the other way too.
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06
Registration
With no successful opposition, the mark registers and we send you the certificate. Your rights run for 10 years.
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07
Renew and watch
We track your renewal deadline and can monitor new filings for conflicts, so your protection stays in force and enforced.
Why the search comes first
Most avoidable problems — refusals on relative grounds, oppositions, forced rebrands — trace back to a mark that was never cleared. A clearance search surfaces identical and similar earlier marks so you decide with the facts, before any official fees are spent.
Read more in why conduct a trademark search.
Keeping protection in force
A registration lasts 10 years and can be renewed indefinitely. We track your renewal deadline and can run watching to flag conflicting new filings while there is still time to act.
See the full registration guide or the glossary for any unfamiliar terms.
Ready when you are
Begin with a clearance search or go straight to registration — fixed, all-in prices with official fees shown separately.
Order a Trademark Search