What Is a Trademark?

A practical introduction to trademarks, what they protect and why registration matters.

A trademark is a sign used to distinguish the goods or services of one business from those of another. It can be a word, logo, slogan, shape or combined sign, depending on the rules of the relevant office.

Registration can make a mark easier to enforce and manage. Before filing, many applicants order a trademark search to identify earlier rights that may create risk.

Intellektus is an independent trademark service provider and is not affiliated with any official trademark office.